Search Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related Direct Sales Software Articles

The Cloud Will Grow in 2009 - IDC


What IT sector goes up in an economic down turn? IDC answers the question with this report, Software as a Service Market Will Expand Rather than Contract Despite the Economic Crisis, IDC Finds. Cloud Computing would have grown in a good economic...

Read more about The Cloud Will Grow in 2009 - IDC...

Creativity for Left-Brained People


As a systems-thinking, ridiculously rational INTP, I can’t tell you how many times I’ve been told to, “Stop overthinking!” After all, rational thinking isn’t naturally associated with creativity. I admittedly find it difficult to act on creative...

Read more about Creativity for Left-Brained People...