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Google AdSense Reports in Analytics

AdSense publishers will soon have access to extremely detailed stats about ads via Google Analytics reports.

You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc.  For more, check this story on AdSense and Analytics integration.

The screenshots were inadvertently published on TheGoogleCache.com and were cached by different newsreaders. Here are more screenshots from the same source that give exciting hints about what’s coming next. (click to enlarge)

AdSense Overview

There’s a new AdSense section added to the Analytics Reports that displays complete statistics about how visitors interact with Google Ads on your site and how have the ads performed over time.

AdSense Overview

Top AdSense Content

This report gives a consolidated view of AdSense earnings made along with information like clicks per page, CTR, CPM and total number of ad impressions.

Top AdSense Content

AdSense Trending

This Analytics report will give an overview of how your AdSense earnings have changed over time (like your site traffic in Google Trends).

AdSense Trends

AdSense Revenue Per Page

This report is similar to the ‘Top AdSense Content’ report but that was for the entire site and this is on the page level.

AdSense Revenue

Top AdSense Referrers

Let’s say site abc.com and xyz.com have linked to a page on you are website and you are getting referral traffic. With the AdSense Referrer report, you’ll know the exact revenue that you are making from visitors that are coming to you via two different sources.

AdSense Referrers

Great for AdSense Revenue Sharing Sites

All these new AdSense - Analytics reports will also be very useful if you plan to have a site / blog with multiple contributors and their payment is a fixed percentage of AdSense Revenue generated from articles that they have written. No complex Excel sheets required anymore.



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