Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
UX Intensive
There were a lot of interesting and challenging ideas that came up at UX Week in San Francisco this year. But it’s clear to me that the ideas were only part of the value. This year we set aside two whole afternoons for workshops that allowed...
Read more about UX Intensive...Two new improvements to Google results pages
Today we're rolling out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions -- both of which help guide users more effectively to the...
Read more about Two new improvements to Google results pages...Enable Google Analytics for your AdSense Account N
AdSense publishers will soon be able to view more detailed reports by linking their AdSense accounts to Analytics. Here's a quick tip that should help you enable Analytics in your AdSense account in less than 24 hours. Google is slowly rolling...
Read more about Enable Google Analytics for your AdSense Account Now...Employees asked to write self-appraisals?
I used to think that asking employees to create self-appraisals was a great idea. I used to encourage organizations to make self-appraisal a regular component of their performance management processes. But in the last few years, I’ve changed my...
Read more about Employees asked to write self-appraisals?...ConceptDraw MindMap
ConceptDraw MindMap is a mind mapping and brainstorming software that you may use for capturing ideas, planning events as well taking notes in a more visual interface. It is one of the very popular mind mapping software and often rated at par with...
Read more about ConceptDraw MindMap...Adobe and Salesforce - A Fine Blend of Art and Sci
Application development is a unique combination of art and science. Today’s announcement from Salesforce.com and Adobe introducing the free Adobe Developer Toolkit for Force.com is a good example - combining Adobe’s deep understanding of design with...
Read more about Adobe and Salesforce - A Fine Blend of Art and Science...